Amazali by La Factory

Amazali by La Factory is a high-end kitchen and joinery brand built on craftsmanship, creativity, and the belief that great design begins with people and ends with meaning. At the helm is Jamal Ghouzali, founder and principal, who has assembled a multidisciplinary team of passionate professionals, including high-end hospitality, legal and design experts, all united by one vision: to create a space where people can sit down, feel safe and dream without limits.

After years of experience across France, Europe, Dubai, the United States and Australia, Jamal launched the Frenchitecture brand in Double Bay in 2020. But Amazali is something more. It’s a stage for brand collaborations, fashion, modelling, photography, food, art and events; a cultural and creative hub for dreamers, visionaries, and those brave enough to be called “crazy.”

At Amazali, the team doesn’t just build kitchens, but storied spaces that bring people together. Projects are crafted with intention, shaped by soul and delivered with precision, respect for budget and a deep understanding of what home really means.